IKEA Acquires Geomagical Labs

Buying a couch or your next nightstand online is one of the hardest things to do but IKEA is about the make that easier.
The company is preparing itself to benefit from the growth in digital sales in a big way.

We’re passionate about life at home and believe that the Geomagical Labs acquisition will add value to our customers' online experience, by giving us the possibility of designing people’s interior space in a simple and intuitive way

Checkout the full coverage from Forbes here.

Virtual Reality Dating

In the times of self isolating, VR encounters have become an alternative way to dating. For the hourlong virtual gathering, Mr. Mufson and 11 other singles got to know one another by answering personal questions. If you could build a dream house, which weird or interesting feature would you include? What is one item that means the most to you? The singles talked as a large group before breaking into smaller conversations of four. Then, they moved on to one-on-one chats. Some dialed in from their childhood bedrooms. Others were cooped up in small city apartments they hadn’t left for days. While a few women put on makeup for the occasion, most were casual, content to show themselves in T-shirts and leggings. Some had dogs in their laps. Read the full article.

Unity - The Creation Engine

Unity is the world’s leading real-time 3D development platform and it is quickly becoming the go to platform for developing Augmented Reality and Virtual Reality applications. Everything VR & AR recently interviewed Ron Martin of Unity Technologies about how platforms like Unity allow for the creation of immersive content and applications. Checkout the full episode on Apple Podcasts or here for other platforms . What Unity's AR Foundation Cross platform demo.

MAGIC Leap is serious business

MAGIC Leap, the secretive Florida startup developing a “cinematic reality” device, has raised $793.5 million in new funding in what might be the largest “C” round in Internet history. “This will give us the confidence and the depth to think past our launch and make longterm decisions,” said CEO Rony Abovitz today. Many believe Magic Leap’s technology—along with a handful of competing VR and AR products—will usher in a sea change in how we use computers. More

Augmented Reality Technology

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