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The Lamborghini of AR is... Lamborghini

“Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time,” said ‌Phil Schiller‌, Apple’s Senior Vice President of Worldwide Marketing.

“Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple’s augmented reality technology, so that their fans around the world can experience it from the safety of their own homes.”

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